I am a storyteller—one who turns words into worlds and ideas into impact. I look beyond the ordinary, challenge the expected, and craft messages that don’t just speak but resonate, embedding themselves in the minds of those who experience them. I strive to shape brands, shift perspectives, and redefine what’s possible.
While some see just words, I see the force that shapes perceptions, inspires action, and transforms the world.
Featured Work
Below, you’ll find a curated selection of my work, highlighting my role in each project along with a brief description.
SHARP HEALTHCARE - WRITER - CREATOR - 2018 EMMY WINNER • OUTSTANDING COMMERCIAL CAMPAIGN
In 2018, Sharp Healthcare’s CMO approached me to develop a fresh approach to reaching the Hispanic market. After meticulous research, I created Familia Rivera, a series of two-minute "telenovela"-style episodes featuring a family navigating real-life health challenges. Covering topics like hypertension and diabetes, I wrote and crafted each episode to resonate with the audience, fostering empathy and driving engagement with Sharp Healthcare’s website and clinics—all in their language and culture.
VIEJAS CASINO & RESORT - COPYWRITER - PRODUCER - 2021 - 2025
For four years, I was the sole copywriter and producer for one of California’s largest Native American casinos. I oversaw content creation and copywriting for everything from 30-second broadcast commercials to long-form in-room videos and promotional content for social media. Under my creative leadership, visits doubled, and our Instagram following grew from 17,000 to over 40,000.
SAN DIEGO LATINO HEALTH COALITION - COPYWRITER - 2020 EMMY WINNER • OUTSTANDING COMMERCIAL CAMPAIGN
During the pandemic, the San Diego Latino Health Coalition turned to me and my team to connect with the Spanish-speaking community and drive higher COVID-19 vaccination rates. Building on the success of Sharp Novelitas, we created commercials that spoke directly and empathetically to the community, fostering trust and encouraging action.
ALVARADO HOSPITAL - COPYWRITER | PRODUCER - 2021
Alvarado Hospital’s marketing team approached me to create videos specifically for their physical therapy wards, aiming to boost membership and visibility. We took a documentary-style approach, featuring director’s chair interviews that performed exceptionally well across digital and social media platforms.
PROGRAM
"MUGRE" & "MASA" - PLAYWRIGHT 2023 - 2024
Beyond advertising, I pursue creative storytelling in theater. I’ve written four professional plays, all premiering locally. Two stand out:
Mugre (2023) – Set at a car wash drying line, this play follows three proud Mexican men whose routine is disrupted when a determined Latina joins their ranks, forcing them to confront their biases and fears.
Masa (2024) – Inspired by true events, this story follows Lolita, a celebrated tamale maker whose life is upended by the 1985 Mexico City earthquake. As she battles agoraphobia, she struggles to be the best mother to her son, Santiago, while navigating the soaring demand for her tamales as the World Cup brings crowds to the city.
QUÉ BUEN DÍA - MORNING SHOW PRODUCER 2018 - 2021
As producer of the top Spanish-language morning show in San Diego/Tijuana, I developed engaging segments, coordinated live interviews, and crafted compelling content to keep the show #1 in the region.
Let’s Connect!
After 12+ years in advertising as a copywriter, producer, and content creator, I can’t fit everything onto one site. These are just some of the most creative and rewarding projects I’ve worked on—but there’s so much more. Let’s connect, and I’ll bring this portfolio to life.
​Tel: 619-666-6609​ smayamiller@gmail.com
