My Résumé

Viejas Casino & Resort
Media Producer and Copywriter

March 2021 - present

- Oversee all aspects for advertising copy for largest casino in San Diego County which includes a 133,000 sq.ft. gaming floor, three luxury hotel towers, four award-winning restaurants, a retail outlet center.

- Write and edit copy for monthly newsletter, TV, radio, social media posts, print, web, direct mail, digital, signage, press, outdoor and other materials while collaborating with media director and team of graphic designers and web developers
- Oversee written communications for collateral needs, including but not limiting to displays, website graphics, social media outlets, brochures, trade advertising and press releases.

- Write and print preliminary copy draft in established format to meet specific deadlines. - Review copy with Director of Media to ensure adherence to strategic focus and tone.
- Present copy to management, negotiates changes, and corrects and revises copy until approved.

- Write collateral, direct mail material, online copy and promotional material that meets program objectives.
- Develops professional knowledge in all aspects of direct response/advertising including promotions, offers, formats, graphics and design, consumer behavior, media, production, etc. - Works with Director of Media to review
creative strategies, develop concepts and provide creative lead on proposed projects.

Energy Communications (Televisa San Diego)
Creative Director

July 2013 - March 2021

- Drive creative excellence by partnering with promotions, digital, and national sales departments and oversee creative direction of copy, design, commercial and voice over work. - Write, review, and edit video copy/content to achieve client campaign goals.
- Write and produce all male Spanish voice over work.
- Manage and mentor video editing staff.
- Scout/oversee filming for commercial shoots and morning show segments.
- Research/produce informational and historical look-live and recorded segments for top rated (2020 avg 0.3 NSI HH) Spanish language morning show, Qué Buen Día.
- Direct on-screen talent and conduct interviews as needed.
- Source professional talent, including actors and voice-over artists.
- Coordinate presence for San Diego Hispanic commu

L'Chaim San Diego Magazine
Monthly Columnist

October 2018 - present

A monthly contributor to the largest San Diego based Jewish lifestyle magazine in the county. Focussing on entertainment and comedy.